This Burger King ad is dumb.

I have seen it several times but never in the form that one would think normal, like on a bench or a billboard. It has only been sent to me via e-mail and via social networking. From my perspective the ad fails, because if there is anything Porn Valley’s recent HIV scare has underlined, it is that you don’t want to emphasize the word “viral” when dealing with sex.

It also fails because it doesn’t sell the product. If you are that sandwich’s target audience, you want that 7-inch monstrosity going into you, not the ballerina/fellationist. Your testosterone has already taken a hit by eating too high up on the food chain, and now you’re getting cock-blocked by someone whose mouth is too small?

(Actually, that her mouth is too small is the only sexy thing about this ad.)

Finally, it fails because the hipsters and cat’s eyeglasses-sporting trendies will not convert their Silverlakey porkpie appreciation for the meta-ness of the ad into an actual Burger King purchase. And even if their girlfriends DO let them go into Burger King, one encounter with the decidedly non-Web 2.0-friendly counter youth will turn them off for good.

I don’t think In-n-Out has changed its theme song for years, and yet that is where I go when a Burger is Necessary.

But you gotta admit she has a pretty mouth.

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